Differentiate Your California Luxury House from the Competition

by Terese Ferrara DRE#01949191 03/08/2020

If you want to sell a luxury home in Los Angeles, Cupertino or elsewhere in California, you likely will need to differentiate your residence from the competition. Otherwise, you risk a long home selling journey due to the fact that your Golden State luxury residence is unlikely to stand out from comparable properties in your city or town.

Fortunately, there are many ways that a California luxury house seller can differentiate his or her residence from similar homes. Let's take a look at three tips to help you distinguish your Golden State luxury house from comparable properties, and ultimately, make your home an attractive option for buyers.

1. Craft an Effective Home Listing

How you promote your luxury residence in Beverly Hills, San Francisco or any other California city or town can have far-flung effects on your property selling experience. If you craft an effective listing to showcase your Golden State luxury residence, you may make it easy for buyers to fall in love with your house.

Include relevant information about your California luxury residence in your listing, along with details about any unique home features. Also, it may be beneficial to include high-resolution images of different areas of your Golden State luxury home in your listing to help buyers visualize what it would be like if they purchase your house.

2. Eliminate Clutter

If your California luxury home features a wide array of distinct antiques, paintings and decorations, you may want to remove these items from your residence. By doing so, you can cut down on "clutter" and show buyers the true size and beauty of your house.

For those who want to eliminate clutter as quickly as possible, you can list your excess items online or host a yard sale. In addition, you can always rent a storage unit in Malibu, Sacramento or anywhere else in California to keep your personal belongings safe until your residence sells.

3. Work with a Real Estate Agent

Differentiating a luxury home from the competition may prove to be difficult, particularly for a California luxury house seller who tries to work alone. Lucky for you, real estate agents are available in cities and towns across the Golden State, and these housing market professionals can help you distinguish your luxury residence from the competition.

A real estate agent typically will meet with a California luxury home seller and craft a personalized property selling strategy for him or her. Therefore, if you want to sell your San Diego luxury residence without delay, a real estate agent will create a house selling strategy to help you do just that. On the other hand, if you want to maximize the earnings from the sale of your Bay Area luxury house, a real estate agent will do whatever it takes to help you get the best price for your home.

Ready to add your luxury residence to the California housing market? Use the aforementioned tips, and you should have no trouble distinguishing your Golden State luxury home from all others in your city or town.

About the Author
Author

Terese Ferrara DRE#01949191

Terese Ferrara is a long-time resident of the Bay Area and has been a partner with The Goss Real Estate Group for many years. She and her husband raised their two daughters in San Jose, where she successfully continues to build her real estate career. 

After earning a bachelor’s degree from San Jose State University, she went on to teach in the San Jose Unified School District for 9 years. Transitioning to real estate was a logical choice, utilizing her patient demeanor to educate all levels of buyers and sellers. Knowledge and experience demonstrate her vested interest in delivering the highest level of care and professionalism to every client. She consistently strives to exceed her client’s expectations throughout the entire real estate transaction and remains a trusted advisor long after each close. 

As a board member on KW Bay Area Estates’ Associate Leadership Council (ALC), she aids in support of culture and professional development strategies for over 180 associates. Terese is also a Director for the Santa Clara County Association of Realtors Foundation, which supports community service initiatives in Silicon Valley. 

Terese is the consummate real estate professional dedicated to providing unparalleled service to her clients through ongoing training and education, keeping her on top of the dynamic market and latest real estate trends. Her high-touch approach coupled with honesty and integrity support her commitment to her client’s real estate needs.