How to Navigate a Hot Housing Market

by Terese Ferrara DRE#01949191 10/06/2024

In real estate, a “hot market” refers to a market with lower inventory and higher demand. When the market is hot, there is more competition for property and this can make buying a home more difficult. If you’re trying to buy a home, here are some tips for how to navigate a hot market.

Start With a Broad Search

Keep an open mind in the beginning. While you might have a specific dream neighborhood in mind, don’t rule out other options. Browsing online real estate portals, local real estate websites and even exploring potential neighborhoods in person can help you get a better idea of what’s available. Keep your search for specific properties broad as well. Broadening your perspective can help you in a hot market.

Hire a Real Estate Agent

A buyer’s agent is essential in a hot real estate market. A good real estate agent can help you find listings as soon as they hit the market or even before. They can also use their expert knowledge to make you stand out against other buyers. Try contacting multiple options and maybe ask for personal recommendations from friends, family or colleagues to find a good fit.

Prepare Your Financing

Do your mortgage shopping early so that your finances are prepared for a quick decision when the time comes. Compare lenders to find the best rates. You may also want to consider getting preapproval from more than one lender as well. Preapproval makes a vast difference in whether an offer is considered because it shows the seller that you’re financially responsible and serious about the decision. Sometimes, sellers may even require preapproval to tour a home in person.

Expect Compromises

Unfortunately, you can’t always get your dream home in a hot market. Instead of waiting for the perfect property and potentially missing out on other opportunities, keep a tier list of priorities and consider looking for second-choice homes. If there aren’t any homes available that meet all of your criteria, consider which things you can do without or compromise on.

Be Patient

Navigating a hot real estate market can be frustrating. It's hard to find what you want and you may lose out on multiple great homes to other buyers even when you find them. The home buying process can last several months and feel as though it’s full of failures—however, it’s crucial to be patient instead of giving up on your plans or paying too much. Offering too much to “settle” on a house can leave you with serious buyer’s remorse and an empty wallet.

Keeping these tips in mind will help you find a great home, even in the hottest housing market. While it can be competitive and difficult, the more knowledge and preparation you have, the easier the process will be.

About the Author
Author

Terese Ferrara DRE#01949191

Terese Ferrara is a long-time resident of the Bay Area and has been a partner with The Goss Real Estate Group for many years. She and her husband raised their two daughters in San Jose, where she successfully continues to build her real estate career. 

After earning a bachelor’s degree from San Jose State University, she went on to teach in the San Jose Unified School District for 9 years. Transitioning to real estate was a logical choice, utilizing her patient demeanor to educate all levels of buyers and sellers. Knowledge and experience demonstrate her vested interest in delivering the highest level of care and professionalism to every client. She consistently strives to exceed her client’s expectations throughout the entire real estate transaction and remains a trusted advisor long after each close. 

As a board member on KW Bay Area Estates’ Associate Leadership Council (ALC), she aids in support of culture and professional development strategies for over 180 associates. Terese is also a Director for the Santa Clara County Association of Realtors Foundation, which supports community service initiatives in Silicon Valley. 

Terese is the consummate real estate professional dedicated to providing unparalleled service to her clients through ongoing training and education, keeping her on top of the dynamic market and latest real estate trends. Her high-touch approach coupled with honesty and integrity support her commitment to her client’s real estate needs.