It can be very alluring to sell your property in hopes of gaining a large payment. However, before you put your property up for sale, there are a couple of factors to take into consideration.
Before hiring a real estate agent, understand what you’re searching for. Your agent needs to know exactly what you want to get out of your home’s sale and how to help you achieve that.
Does your agent have familiarity with communities in your area? Do you know who your target buyers are? What other knowledge could your agent impart on you before the selling process? What are breaking points for your selling timeline? What is your selling timeline?
Do you need to find more than a listing agent? Do you have another place to go while your home is on the market, or will you be living in it while you sell it?
These are all questions to ask yourself before collaborating with your agent and asking them similar, if not the same, questions once you begin.
After preparing for your home sale, it’s time to investigate listings, promotions and other marketing activities. Do a once over and create a cleaning and preparations checklist to help you ready your property for sale.
Your property should be tidy and free of personal belongings before showings. If you have a lawn, the space should be manicured. If lawn care isn’t a concern, make sure patios, porches and decks are free of clutter.
Once you’ve cleaned the property, added plants, repainted walls to neutral colors and whatever else you may need to do to increase curb appeal, you can start a marketing strategy.
Get your home professionally photographed, and start creating marketing opportunities with your hired real estate agent. Turn to social media and other communication tools to help promote your listing while working closely with your agent of choice.
Remember, sellers are usually held accountable for home repairs. A pre-listing inspection gives you a good idea of how much the repairs will cost. Be mindful of your mortgage payoff cost, which is the payment required to take care of the mortgage balance.
There is also likely to be a broker commission fee, which is a percentage of the price the property will sell for, paid to the representing brokerage. Your real estate agent should be able to provide you with an estimate of those fees, as well as any other transaction fees you may incur.
A real estate attorney can review and outline closing documents, as well as negotiate disputes within the contract. Before the closing, settle any issues with the title, so the property can be transferred to the buyer during the closing process. Be prepared for funds to be allocated to the seller and participants of the transaction.
While the home selling process can be overwhelming, creating a seller checklist can help ease some stressors. It’s also a great idea to remember you aren’t going through this process alone. When you hire a real estate agent, you also get a team of other real estate professionals that work closely within their network, which gives you even more security when selling your home.
Terese Ferrara is a long-time resident of the Bay Area and has been a partner with the Goss | Ferrara Real Estate Team. She and her husband raised their two daughters in San Jose, where she successfully continues to build her real estate career.
After earning a bachelor’s degree from San Jose State University, she went on to teach in the San Jose Unified School District for 9 years. Transitioning to real estate was a logical choice, utilizing her patient demeanor to educate all levels of buyers and sellers. Knowledge and experience demonstrate her vested interest in delivering the highest level of care and professionalism to every client. She consistently strives to exceed her client’s expectations throughout the entire real estate transaction and remains a trusted advisor long after each close.
As a board member on KW Bay Area Estates’ Associate Leadership Council (ALC), she aids in support of culture and professional development strategies for over 180 associates. Terese is also a Director for the Santa Clara County Association of Realtors Foundation, which supports community service initiatives in Silicon Valley.
Terese is the consummate real estate professional dedicated to providing unparalleled service to her clients through ongoing training and education, keeping her on top of the dynamic market and latest real estate trends. Her high-touch approach coupled with honesty and integrity support her commitment to her client’s real estate needs.
